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Driving Profitability & Performance with Intelligence-Driven Solutions

Income Optimization
Market View is competitive intelligence and income optimization solution that focuses on product strategy, pricing and design, with an analysis of more than 360 revenue areas.
Vendor Strategy
Vendor Link is a vendor relationship management and cost reduction solution that focuses on enhancing the scope of services, lowering costs, and mitigating risk, with an analysis of more than 450+ vendor contract cost areas.
Performance Enhancement
Clear Point is business intelligence and performance enhancement solution that focuses on benchmarking, process design, and operational efficiency and productivity, with an analysis of more than 390 process areas.
Ceto Nova
Ceto's cutting-edge intelligence platform offers a suite of SaaS solutions, including Competition, Vendor, Benchmarks, GeoData, and Insights.
VPC Solutions Suite
VPC delivers expert consulting and project management for Fiserv DNA, specializing in core banking transformations, mergers, and ongoing system optimization to enhance banking operations.

Powering Profitability, Performance, & Growth for Banks & Credit Unions

Banks
Delivering Intelligence, Data-Driven Insights, and Innovative Solutions to Regional and Community Banks
Credit Unions
Delivering Intelligence, Data-Driven Insights, and Innovative Solutions to Credit Unions

25+ Years of Experience in Partnering with 2,000+ Banks & Credit Unions to Enhance Profitability & Performance.

About Ceto
We power banking with intelligence to drive profitability and growth so that communities prosper.
Our Team
Highly accomplished team delivering proven results for the U.S. banking community.
History
Ceto's history timeline and founder's story.
Ceto Culture
Life at Ceto
Giving Back

Industry-Leading Resources, Recommendations, and Best Practices Built on A Proven Track Record of Success.

The Ceto Blog
Thought leadership written to help financial institutions increase profit, maximize revenue and reduce expenses.
Latest News & Stories | Press
Here you will find the latest happenings at Ceto and essential updates.
VPC Case Studies
Explore real-world success stories showcasing VPC’s innovative solutions for financial institutions.

Driving Profitability, Efficiency, and Growth.

CONSULTING SERVICES GROUP

SVP / Market View Solutions

Matthew Speed

matthew_speed

VP / Team Lead Consulting Solutions

Scott J. Edenfield

scott_edenfield

VP / Senior Project Manager

Barry C. Payne

VP / Senior Project Manager

Harry Brammell

SVP / Vendor Link Solutions

Mary Soergel

Mary Soergel

VP / Strategic Analyst

Jim Cullen

jc_web

SVP / Clear Point Solutions

Christopher Maume

chris-maume

VP / Senior Project Manager

Sean Swift

sean

VP / Senior Project Manager

Chet Sanders

Chet

AVP / Project Manager

Lindsay Cantlen

lindsay

Senior Strategic Analyst

Todd Spale

Todd_Spale

Senior Consultant

Daniel Lee

Daniel-2024-1

Consultant

Shari Carter

shari_carter

Meet The Team

Executive Leadership

Business Development

Data and Software

HR and Marketing

Unlock Market Insights That Drive Financial Success for Community Institutions.

Get Exclusive Market Insights

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Alpharetta, GA 30009

(866) 227-1361

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Income Optimization
Vendor Management
Performance Enhancement
Banks
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Insights
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Latest News

Home
Income Optimization
Vendor Management
Performance Enhancement
Banks
Credit Unions
Insights
About
Careers
Contact
Latest News