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GENEROSITY
& COMPASSION

Our Giving Philosophy

Giving Back: Our Community Commitment

We've made community support central to our mission, creating meaningful impact for local nonprofits, partners, and team members.

Through genuine generosity and strategic partnerships, we strengthen communities and inspire collective action. Our initiatives aim to create lasting change that extends beyond immediate needs.

Together, we're building a more compassionate society where everyone has the opportunity to thrive.

  

Health + Education + Community

Health at the Core of Our Mission

We prioritize health initiatives because they directly impact individual lives and community strength. Our vision places personal wellness and collective well-being at the center of our philanthropic work.

Through targeted investments, we're actively building healthier communities where well-being serves as the foundation for all other progress.

Community Connections Matter

We strengthen the places we serve by fostering meaningful relationships. Through targeted support of local initiatives, we build connections that enhance lives and create resilient communities where people truly thrive together.

Education: A Basis for Development

Education transforms individuals and societies. Following our founder Nicholas Ceto Jr.'s vision, we invest in learning programs that create lasting opportunities. We believe education builds the foundation for everyone's brighter future.

From Our CEO

”Philanthropy goes beyond mere donations or acts of charity. It is deeply ingrained in our DNA, shaping our culture and guiding our decisions.”

djc

Philanthropy: Our Core Value

Giving back isn't just something we do—it's fundamental to who we are. As we grow and serve our communities, this principle guides everything we touch.

True success combines financial health with positive community impact. Our commitment to philanthropy stems from genuine compassion and the belief that we can create meaningful change. Each action we take aims to inspire others to join this mission.

We focus on addressing real challenges: supporting those in need, promoting sustainable development, and providing resources that empower growth. This work gives our organization a purpose beyond profit.

I'm proud of how our team embodies these values daily. Together, we're building a culture where generosity and social responsibility drive tangible results.

Thank you for sharing this commitment to making a difference.

Warm regards,

Douglas Ceto

Community News

Pack It Together A Great Success!

In a collective effort to support North Fulton Community Charities (NFCC), Ceto hosted their Second Annual "Pack It Together" event on The Plaza at Avalon. The community was invited to join the cause of restocking the NFCC Food Pantry for North Fulton families.

 

It was a successful event thanks to our amazing community and sponsor partners, Linen and Flax, Chick-fil-A, and Avalon.

 

Together, we collected $851 in monetary gifts! 

 

Watch highlights from the event below!


Partnering with Bank of Greene County

Ceto recently partnered with the Bank of Greene County by giving Matthew 25 Food Pantry a financial gift. We are grateful to the bank's leadership and their desire to support those in their community in need. 

President & CEO Don Gibson stated, “The Bank of Greene County is proud to support the food pantries in our local community.  We want to thank Ceto not only for their professional partnership but for their dedication to our community as well.”

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“I’ve learned that you shouldn’t go through life with a catcher’s mitt on both hands.  You need to be able to throw something back.”
- Maya Angelou