In this role, Sanders is responsible for assisting project managers in conducting Market View engagements for financial institution clients, Ceto and Associates’ flagship revenue enhancement solution. Sanders will be assisting in the identification and monitoring of product pricing opportunities to increase significant growth for client banks and credit unions through a proven process, including extensive marketing research and competitive analysis, implementation and monitoring methodologies.
“We are delighted to have Chet join Ceto and Associates’ Consulting Services Group. His background in retail and branch management, combined with his knowledge of consumer and commercial products and services, will assist our clients in developing and enhancing product offerings in an ever-changing market,” said Richard Holtzman, Vice President of the Consulting Services Group.
Prior to joining Ceto and Associates, Sanders held positions as a branch manager and financial services specialist. Sanders was responsible for driving sales, managing expenses and coaching his team to maximize overall branch production. During his tenure, Sanders developed strategies to build relationships with business clients and provided guidance and education to help them identify their needs and achieve their financial goals.
“I am thrilled to be part of the Ceto and Associates’ team. It is an honor to be associated with a company with such a strong reputation in the industry,” said Sanders.
Founded in 1994 by Nicholas Ceto, Jr., Ceto and Associates is a highly respected and nationally recognized management consulting firm based in Atlanta, Ga. Ceto and Associates specializes in working closely with banks and credit unions to develop and deploy solutions that focus on increasing profitability through initiatives that maximize revenue, reduce expense and improve organizational performance and efficiency. Ceto and Associates places the client’s needs in the forefront and designs solutions to best fit their culture, goals and objectives. Ceto and Associates and, its sister company, logicpath have earned the trust and increased the profitability of more than 2,000 financial institutions in all 50 states and Canada.
